ProMera Sports is one of the most trusted brands in sport nutrition supplements for athletes. It all started in 2002 when Vireo Systems, ProMera’s parent company, had university-based scientists studying and testing amino acid conjugations- a fancy scientific term that means linking chemical elements together. This led to the birth of CON-CRET- a specifically conjugated creatine. Vireo partnered with a distributor in 2007 to form ProMera and bring CON-CRET to the market. A breakthrough in the Creatine category creating a brand-new category in the space: Creatine HCL.
After a few years in business ProMera Sports gained some traction and a small but loyal client base. Unfortunately, they still couldn’t break the 1M in sales per year. They identified the need to become more relevant to appeal to a broader audience with hopes to boost their revenue and yearly sales and ultimately penetrate the market like their competitors.
We evaluated the market and competition, then rebranded ProMera Sports completely by changing the look, design, packaging, Messaging etc.
A full-blown campaign was created called “Reinforce Your Passion,” that ignited the overhaul of the company that already had an excellent product. We created a marketing machine that included a full direct response campaign on digital marketing. Developed a social media and web presence with relatable and eye-catching content. Trade shows and strategic expos were erected, athletes were hired as sponsors, giveaways created and a direct to consumer portal was created, affiliate programs put in place in addition to strategic partnering with distributors and outlets like Amazon, bodybuilding.com, GNC, Vitamin-shoppe, Europa Distribution & strategic international relationships for distribution.
This “Marketing Machine” approach that ETC Marketing implemented secured ProMera thousands of new buyers across the country & world. Reaching consumers with multiple platforms expanded their initial reach ten-fold and provided them with the opportunity to connect with athletes and buyers in all walks of life.
In the 1st year, ProMera’s revenue went from $1 million to $9 million. In the second year, they closed at $14 million. In the 3rd year, they finished at $20 million, and in the 5th year they sold the company with upwards of $20 million in sales per year.
«They identified the need to become more relevant to appeal to a broader audience…»